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Uber Brand Day Internal Conference

CREATIVE IDEATION + DESIGN / TALENT MANAGEMENT / VENUE PROCUREMENT / PLANNING + PRODUCTION


In January 2018, Uber called on Track to assist in the creation of the brand’s international conference. Dubbed Uber Brand Day, the San Francisco-based event welcomed employees to enjoy panels by A-list speakers, curated programming, and a networking happy hour.

Uber has grown rapidly – the company is now a tech industry leader and a household name. Despite this achievement, the brand lacked substance, character, an authentic show of community value. Uber needed to build it’s brand up with a voice and a story to tell – because brands must tell stories in order to be truly successful.

With less than a month’s notice, Track developed an activation that gave the brand their voice and empowered the next generation of young geniuses. We enlisted industry makers and shakers to tell their stories -our talent roster included renowned film producer Brian Glazer and celebrated restauranteur David Chang, who engaged exciting conversation among Uber’s expansive team.

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Coppola Wine “Day on the Diamond” Event Series

CREATIVE VISION / EXPERIENCE DESIGN / EVENT PRODUCTION / SPONSORSHIP ACTIVATION


Coppola Winery had a vision – one that challenged the outdated association of beer and baseball. Why shouldn’t wine-lovers be able to indulge just the same? With the release of four signature varietals in full-serving cans, Coppola saw an opportunity to fulfill this vision. In partnership with the brand, Track helped them make their way into the stadium and onto the field.

Track ideated and developed a re-imagined day at the ballpark. In Oakland, Arlington, and Atlanta, guests were invited to enjoy special stadium access and a variety of memorable programming. Each event included games on the field, an array of stadium-inspired treats, and fun photo opportunities.

In advance of each activation, Track lead local market promotions – anchoring onto the brand’s own national campaign. Messaging shared through radio and influencers offered a CTA to win event tickets.

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