A Summer Experience for the Books (Literally): Inside Pure Leaf and Reese’s Book Club Pop-Up
The two brands tapped Track Marketing Group and the PepsiCo Design team to bring their self-care-centric activation to life in Los Angeles and Boston.
Nutella Takes Aim at Syrup, Declares Itself the Superior Pancake Topping
Brand leverages ‘pancake season’ with new social and experiential campaign
Amy Poehler Shows Benefits Of Saying ‘No’ In New Pure Leaf Campaign
Actress Amy Poehler stars in a new campaign for Pure Leaf, where she shows what could have happened if women in classic fairy tales had said no.
Âme Jewelry Opens L.A. Flagship to Showcase Lab-Grown Diamond Designs
Jewelry brand Âme wants to shake up the diamond industry, beginning with Los Angeles’ star-studded scene.
Adrienne Bailon attends the Alizé Mix Squad debut party in New York
Page Six covers Adrienne Bailon attendance at the Alize Mix Squad launch party in NYC that Track Marketing produced.
foursquare’s Dennis Crowley At SXSW: Location Is The Future
foursquare cofounder Dennis Crowley discusses the evolution of the location-based app at the three-day activation produced by Track Marketing
‘Spectacle: The Music Video’ opens at New York’s Museum Of The Moving Image
Track Marketing produced a three-month experience space for VEVO and Sonos for the exhibition on the history of the music video at the Museum of Moving Image
VEVO nominated for 2014 IAWTV Award for VEVO Studio @ Hot 97 Summer Jam XX
VEVO was nominated for Best News Series from The International Academy of Web Television for the Track Marketing experiential activation “VEVO News – Live From H97 SJXX.”
City Slam Dunk Events Help Brisk Shoot Hoops with Millennials
Brisk and 7-Eleven teamed up with Track Marketing the Summer of 2014 for the dunking competition series City Slam, a sporting event platform designed to promote a limited-edition beverage flavor and reach a decidedly multicultural millennial male audience
Beatport’s B-to-B SXSW Event Mixes Tech Talks And DJs
Beatport, a 10-year-old online music service brand known as the “home of electronic music,” reintroduced itself at a festival where music and technology collide—South by Southwest. With a focus on forging b-to-b connections, Track Marketing helped Beatport take over a property in Austin, dubbing it The Beatport House.
Marketing in the ‘Total Experience’ Economy
Track Marketing president Alex Frias talks about marketing in the new ‘Total Experience’ Economy that we live in
Experiential Marketing Summit 2015 Tackled the New Marketing Landscape
Read what our president Alex Frias had to say about Influencer Marketing at Event Marketer’s Experiential Marketing Summit 2015 in San Francisco
Track Marketing Named PROMO Top Shop
Track Marketing Group is named as 2015 PROMO Top Shop by ChiefMarketer.com
Influencer Marketing 2.0: How to Leverage Social Influence to Drive Real-World Actions
5 things you need to know about the next generation of influencer marketing from Track Marketing president Alex Frias
Jennifer Lopez Spotted at Beats Music Sip and Stream Event
Jennifer Lopez attended the “Beats Music Presents Sip and Stream with Jennifer Lopez” event at the Beats by Dre store in Soho which Track Marketing produced exclusively for fans who entered to win entry to the party through Beats Music via J.Lo’s official profile.
Passion Pit, The Roots, Walk The Moon to Headline Lipton’s Inaugural Be More Tea Festival
Lipton Tea, a joint venture between Pepsi and Unilever, is entering the festival business: on October 24, the beverage brand will host its first Be More Tea Festival in North Charleston, South Carolina’s Riverfront Park. Passion Pit, The Roots, Walk The Moon and St. Lucia are the first confirmed artists as the festival will be produced by Track Marketing.
Lipton Holds Its First U.S. Festival As Part Of ‘Be More Tea’ Positioning
Lipton held its first brand-created U.S. festival on Oct. 24. The event was the latest extension of “Be More Tea,” Lipton’s first global brand positioning, and the culmination of its 125th brand anniversary activities this year.
Lipton’s Be More Tea Festival Turned Charleston Into A Party Town
Lipton took over North Charleston, SC’s Riverfront Park, bringing some of today’s coolest bands along with them to help celebrate the storied brand’s 125th birthday.
Track Marketing Named as 2015 Top 100 Event Agency
Event Marketer magazine has named Track Marketing to their 2015 ‘It List’ of Top 100 event agencies in the world for the 4th year in a row!
Lipton Breaks Guinness World Records Title for Largest Iced Tea
Lipton® announced it broke the GUINNESS WORLD RECORDS title for the Largest iced tea as part of the Be More Tea Festival in North Charleston produced by Track Marketing.
Three Tips to Evolve Your Experiential Strategy
Track Marketing president Alex Frias discusses three new media technologies, data triggers, and lifestyle trends that will help you create an unforgettable and emotionally charged consumer experience.
New Balance Pushes Ahead In Design Race To Bring 3-D Printed Shoes To Consumers
New Balance announces a new running shoe model that incorporates a 3-D printed midsole using still and video visuals created and produced by Track Marketing.
Track Marketing Named PROMO Top Shop for 2nd Year in a Row
Track Marketing Group is named a PROMO Top Shop by ChiefMarketer.com as one of the Top 100 Promotion Marketing Agencies in the industry
Drake White to Headline Big Machine Label Group’s SXSW Showcase at TuneIn Studios
Big Machine Label Group will be at SXSW and will host an eclectic showcase of up-and-coming artists on their roster on March 19 in partnership with TuneIn. Drake White will headline the event produced by Track Marketing at Easy Tiger in Austin.
All England Club and Twitter serve another digital ace for Wimbledon 2016
Tennis fans will be given the chance to take up a racquet and challenge champions past and present inside the new Vine Cabin at the All England Club at Wimbledon produced by Track Marketing.
Inside Us Weekly’s Most Stylish New Yorkers 2016 Party
Us Weekly celebrated the 2016 Most Stylish New Yorkers by throwing a star-studded fete during the heart of New York Fashion Week 2016 produced by Track Marketing.
TuneIn Bringing Cam’ron, Artists From Bella Union and Big Machine to SXSW 2017
Track Marketing will produce 3 nights of hip-hop, indie and country for audio network TuneIn at Easy Tiger in Austin as well as the confab’s first official podcast stage.
Pepsi #HeyBatterBatter Cubs Activation Named Finalist in Ex Awards
Track Marketing’s #HeyBatterBatter Pepsi x Chicago Cubs playoff activation is a finalist in Event Marketer’s Ex Awards 2017 for ‘Best Use of Guerilla/Street Marketing.’
Track Marketing Named as 2016 Top 100 Event Agency
Event Marketer magazine has named Track Marketing to their 2016 ‘It List’ of Top 100 event agencies in the world for the 5th year in a row!
Inside Us Weekly’s Most Stylish New Yorkers 2017 Party
Us Weekly honored the 2017 Most Stylish New Yorkers by throwing a star-studded Fashion Week bash in NYC produced by Track Marketing for the second year in a row!
Track Marketing Named Top 100 Event Agency
Event Marketer magazine has named Track Marketing to their 2017 It List of Top 100 event agencies in the world – the industry’s only editorial listing of the Top 100 event agencies of the year – for the 6th year in a row!
Herbalife Nutrition’s Fit + Fuel Station at SXSW Aims to Rejuvenate Busy Festivalgoers
Herbalife Nutrition partnered with Track Marketing as it made its debut at SXSW with an outdoor activation designed to give attendees a place to rest and refresh during a hectic week of shuffling between panels and parties.
Advertising Week Partners with Track Marketing
Advertising Week has partnered with Track Marketing to launch AW:Experience, a new experiential service designed to provide end-to-end, on-site activations and experiences for B2B Marketers.