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Recent Posts by eugene

A Summer Experience for the Books (Literally): Inside Pure Leaf and Reese’s Book Club Pop-Up

The two brands tapped Track Marketing Group and the PepsiCo Design team to bring their self-care-centric activation to life in Los Angeles and Boston.

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Nutella Takes Aim at Syrup, Declares Itself the Superior Pancake Topping

Brand leverages ‘pancake season’ with new social and experiential campaign

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Amy Poehler Shows Benefits Of Saying ‘No’ In New Pure Leaf Campaign

Actress Amy Poehler stars in a new campaign for Pure Leaf, where she shows what could have happened if women in classic fairy tales had said no.

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Âme Jewelry Opens L.A. Flagship to Showcase Lab-Grown Diamond Designs

Jewelry brand Âme wants to shake up the diamond industry, beginning with Los Angeles’ star-studded scene.

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Adrienne Bailon attends the Alizé Mix Squad debut party in New York

Page Six covers Adrienne Bailon attendance at the Alize Mix Squad launch party in NYC that Track Marketing produced.

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foursquare’s Dennis Crowley At SXSW: Location Is The Future

foursquare cofounder Dennis Crowley discusses the evolution of the location-based app at the three-day activation produced by Track Marketing

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‘Spectacle: The Music Video’ opens at New York’s Museum Of The Moving Image

Track Marketing produced a three-month experience space for VEVO and Sonos for the exhibition on the history of the music video at the Museum of Moving Image

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VEVO nominated for 2014 IAWTV Award for VEVO Studio @ Hot 97 Summer Jam XX

VEVO was nominated for Best News Series from The International Academy of Web Television for the Track Marketing experiential activation “VEVO News – Live From H97 SJXX.”

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City Slam Dunk Events Help Brisk Shoot Hoops with Millennials

Brisk and 7-Eleven teamed up with Track Marketing the Summer of 2014 for the dunking competition series City Slam, a sporting event platform designed to promote a limited-edition beverage flavor and reach a decidedly multicultural millennial male audience

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Beatport’s B-to-B SXSW Event Mixes Tech Talks And DJs

Beatport, a 10-year-old online music service brand known as the “home of electronic music,” reintroduced itself at a festival where music and technology collide—South by Southwest. With a focus on forging b-to-b connections, Track Marketing helped Beatport take over a property in Austin, dubbing it The Beatport House.

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