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Brisk Brand Experience @ Complexcon

CREATIVE CONTRIBUTION / DESIGN + BUILD / PLANNING + PRODUCTION / STRATEGIC PROGRAMMING


Brisk’s 2019 campaign is anchored around their partnership with the Universal Pictures blockbuster Hobbs & Shaw, coupled with an ongoing brand initiative to “Fuel Your Creativity.” To support the film’s release, Brisk signed on as a featured sponsor of ComplexCon’s inaugural Chicago event. Track worked closely with both Brisk and Complex to build an exciting, full-throttle experiential activation within a highly competitive space.

The Hobbs Garage, built to look like the garage from the film, housed a Brisk bar with exclusive samples: custom cans of Whup-Ass, including individual cans that provided a choice between Hobbs or Shaw. Blended cocktails, made with Brisk, were created for ComplexCon’s main event. For more hands-on engagement, Track produced Universal’s “Take ‘Em Down” set, which taught attendees how to participate in an action movie – and fueled them to create socially-shareable content. Additionally, Chicago artist Ascend made a creative contribution to the space with a large, hand-painted mural.

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Pure Leaf #RoyalTeaBaby Social Program

PROMOTION STRATEGY & DEVELOPMENT / PROMOTION EXECUTION / WINNER SELECTION & PRIZE FULFILLMENT / PARTNERSHIP & PHOTOSHOOT


Pure Leaf was looking to announce their newest family member — Herbal Hibiscus Iced Tea — by joining the excitement of the pending birth of the Royal Baby of Sussex.

What better way to be apart of the trending topic of Royalty than by Pure Leaf offering families the chance to win the royal treatment of a Royal Family (style) photo shoot.

Families lucky enough to welcome a baby on the same day as the royal baby, would be eligible to entered to win.

Track managed the complete program development and execution of the social sweepstakes and awarded ten lucky families the Pure Leaf Royal Photoshoot Experience with renowned US family photographer Yaron Lesham. Track coordination the travel and schedule of all (10) photoshoots, which included Yaron and the custom Pure Leaf Hibiscus set designs/props traveling to each winner’s hometown, for a personalized family photoshoot.

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