VENUE PROCUREMENT / EXPERIENCE DESIGN / EVENT PRODUCTION / SWEEPSTAKE FULFILLMENT

To support PR buzz of Lipton during the summer months, Track created a program that captured the essence of summer. The program leveraged Lipton’s new creative insignia, the yellow circle, National Iced Tea Day and Luke Bryan as an ambassador.

As consumers were ready to jump into summer, Track produced a covid-safe multi-city pop up event, where attendees were invited to cool off in their city in Lipton branded inflatable pools, sip Lipton Iced tea, and enjoy summer, socially distanced of course! Promoted through a strategic social program with additional amplification in the brand’s key markets, the Lipton Pool parties made waves among consumers.