Pure Leaf #NoHolidayRush Holiday Gift Wrapping Experience
VENUE PROCUREMENT / EXPERIENCE DESIGN / EVENT PRODUCTION / EVENT MANAGEMENT
To support the Pure Leaf message of “No Holiday Rushing”, Track created a consumer experience that encouraged consumers to slow down during the holidays. As consumers were ready to “rush” into their holiday shopping, Track produced a Covid-safety compliant pop up event at the iconic shopping destination, the Shops at Columbus Circle. Attendees were invited to sample premium Pure Leaf mocktails, take photos in the holiday inspired lounge and get their gifts stylishly wrapped, all compliments of Pure Leaf. The event generated excitement among consumers and retailers, spreading holiday cheer and reminding consumers to enjoy the holidays.