Lipton Giving Truck Multi-City Mobile Tour
IDEATION / CREATIVE DIRECTION / EVENT MANAGEMENT / MOBILE ACTIVATION
To give back to the community, Track produced The Lipton Giving Truck, a visual mobile billboard filled with gift card prizes and Lipton branded premiums. The Lipton Giving Truck hit the road for a week, stopping at 16 Lipton retail & food service partners in 4 markets in the Southeast. At each stop, a team of Brand Ambassadors in Lipton branded uniforms encouraged consumers to step up & spin the prize wheel for a chance to win a premium prize. All consumers walked away a winner!