Mattress Firm #UnjunkYourSleep Mobile Tour & Sweepstakes
MOBILE MARKETING / DESIGN + BUILD / PLANNING + PRODUCTION / SWEEPS + FULFILLMENT
Track was tapped to help build a socially driven promotion and mobile Mattress Firm that promised to deliver the best fix for a troubled night of sleep to consumers. We built an eye catching mobile showroom with strong brand presence that traveled throughout New York, Detroit, Dyersville and Houston. Track provided management of logistics and production in each city. Consumers were given a CTA via a social sweepstakes sharing an image of their unbearable sleeping situation and using #JunkSleepRemovers to call in help. The mobile showroom pulled up to 5 lucky winners houses in each city giving them a chance to consult with a MF Sleep expert and pick the mattress of the sleepy dreams. Track oversaw the management and fulfillment of the 5 lucky winners in each city resulting in a campaign that garnered over 17.6m total potential impressions and 20 guests that now have sweet dreams.