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Category Archives: Track in the News

Marketing in the ‘Total Experience’ Economy

Track Marketing president Alex Frias talks about marketing in the new ‘Total Experience’ Economy that we live in

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Experiential Marketing Summit 2015 Tackled the New Marketing Landscape

Read what our president Alex Frias had to say about Influencer Marketing at Event Marketer’s Experiential Marketing Summit 2015 in San Francisco

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Influencer Marketing 2.0: How to Leverage Social Influence to Drive Real-World Actions

5 things you need to know about the next generation of influencer marketing from Track Marketing president Alex Frias

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Three Tips to Evolve Your Experiential Strategy

Track Marketing president Alex Frias discusses three new media technologies, data triggers, and lifestyle trends that will help you create an unforgettable and emotionally charged consumer experience.

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Advertising Week Partners with Track Marketing

Advertising Week has partnered with Track Marketing to launch AW:Experience, a new experiential service designed to provide end-to-end, on-site activations and experiences for B2B Marketers.

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