CHALLENGE
Bring to life a best-in-class brand activation platform that positioned Pepsi MAX as a progressive brand within the SXSW environment and generated brand awareness nationally through PR and social media amplification.
PROCESS
Track developed and produced an interactive 10-day activation + three (3) music concerts around SXSW 2011
RESULT
The number one non-tech brand buzz and SOV at SXSW 2011
Winner of 2012 Ex Award for “Best Use of Social Media.” The Ex Awards, produced by the editors of Event Marketer magazine, is the world’s largest recognition program for event marketing professionals.
