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Bring to life a best-in-class brand activation platform that positioned Pepsi MAX as a progressive brand within the SXSW environment and generated brand awareness nationally through PR and social media amplification.


Track developed and produced an interactive 10-day activation + three (3) music concerts around SXSW 2011


The number one non-tech brand buzz and SOV at SXSW 2011

Winner of 2012 Ex Award for “Best Use of Social Media.” The Ex Awards, produced by the editors of Event Marketer magazine, is the world’s largest recognition program for event marketing professionals.