Brisk x 7-Eleven Mural at Miami Art Week
IDEATION / ON-SITE MANAGEMENT / TALENT SOURCING / ACTIVATION PRODUCTION
Brisk Iced Tea sought a buzzy activation to celebrate the launch of their 7-Eleven-exclusive flavor, ’Blackberry Smash.’ With Track’s help, the brands capitalized on the excitement of Miami Art Week by taking part in the Wyndwood Mural Festival.
Track enlisted the creative talents of artist Aaron Kai to produce a one-of-a-kind mural as a playful yet striking interpretation of ‘Blackberry Smash’. With four days of live painting and sampling, the activation garnered plenty of public engagement while serving as a perfect opportunity to capture content for the collaborative launch.
In advance of each activation, Track lead local market promotions – anchoring onto the brand’s own national campaign. Messaging was shared through radio and influencers offered a CTA to win event tickets.