CREATIVE VISION / EXPERIENCE DESIGN / EVENT PRODUCTION / DAILY MANAGEMENT

In 2011, Pepsi called on Track to develop an interactive 10-day activation + three (3) music concerts for SXSW. Our objective was to position Pepsi MAX as a progressive brand among the SXSW audience, generating brand awareness nationally through PR and social media amplifications.

Track produced Pepsi Max LOT, an interactive consumer destination in downtown Austin. The activation space served as Pepsi’s brand centerpiece, piggybacked by a series of live concerts. Musical performances were streamed live on Facebook, featuring Big Boi, The Sounds, and Snoop Dogg.