Pepsi Billboard Summer Beats Live and Virtual Concerts
CREATIVE VISION / EXPERIENCE DESIGN / EVENT PRODUCTION / SPONSORSHIP ACTIVATION
In 2012, Track teamed up with Billboard to develop the brand’s Summer Beats concert series in promotional partnership with Pepsi.
Track produced three Twitter-enabled live streamed concert experiences in Los Angeles, Nashville, and New York. Highlights of this series include the Katy Perry Part of Me 3D Movie Premiere and the Michael Jackson BAD25 Anniversary Celebration.