Pure Leaf #RoyalTeaBaby

PROMOTION STRATEGY & DEVELOPMENT / PROMOTION EXECUTION / WINNER SELECTION & PRIZE FULFILLMENT / PARTNERSHIP & PHOTOSHOOT


Pure Leaf was looking to announce their newest family member — Herbal Hibiscus Iced Tea — by joining the excitement of the pending birth of the Royal Baby of Sussex.

What better way to be apart of the trending topic of Royalty than by Pure Leaf offering families the chance to win the royal treatment of a Royal Family (style) photo shoot.

Families lucky enough to welcome a baby on the same day as the royal baby, would be eligible to entered to win.

Track managed the complete program development and execution of the social sweepstakes and awarded ten lucky families the Pure Leaf Royal Photoshoot Experience with renowned US family photographer Yaron Lesham. Track coordination the travel and schedule of all (10) photoshoots, which included Yaron and the custom Pure Leaf Hibiscus set designs/props traveling to each winner’s hometown, for a personalized family photoshoot.