PROGRAM DEVELOPMENT / DESIGN + BUILD / EVENT PRODUCTION / STRATEGIC SOCIAL

Amplifying their Iced Tea product, Lipton enlisted Track to develop a food entertainment platform that allowed guests to experience the beverage in a family-centric yet elevated way.

Producing a four-part series of experiential dining events, we invited attendees to enjoy live dining experiences with celebrity chefs. Promoted through a strategic social program with additional amplification in the brand’s key markets, Lipton Chef fest made waves among consumers.