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About: Alex Frias

Recent Posts by Alex Frias

Adrienne Bailon attends the Alizé Mix Squad debut party in New York

Page Six covers Adrienne Bailon attendance at the Alize Mix Squad launch party in NYC that Track Marketing produced.

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foursquare’s Dennis Crowley At SXSW: Location Is The Future

foursquare cofounder Dennis Crowley discusses the evolution of the location-based app at the three-day activation produced by Track Marketing

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‘Spectacle: The Music Video’ opens at New York’s Museum Of The Moving Image

Track Marketing produced a three-month experience space for VEVO and Sonos for the exhibition on the history of the music video at the Museum of Moving Image

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VEVO nominated for 2014 IAWTV Award for VEVO Studio @ Hot 97 Summer Jam XX

VEVO was nominated for Best News Series from The International Academy of Web Television for the Track Marketing experiential activation “VEVO News – Live From H97 SJXX.”

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City Slam Dunk Events Help Brisk Shoot Hoops with Millennials

Brisk and 7-Eleven teamed up with Track Marketing the Summer of 2014 for the dunking competition series City Slam, a sporting event platform designed to promote a limited-edition beverage flavor and reach a decidedly multicultural millennial male audience

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Beatport’s B-to-B SXSW Event Mixes Tech Talks And DJs

Beatport, a 10-year-old online music service brand known as the “home of electronic music,” reintroduced itself at a festival where music and technology collide—South by Southwest. With a focus on forging b-to-b connections, Track Marketing helped Beatport take over a property in Austin, dubbing it The Beatport House.

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Marketing in the ‘Total Experience’ Economy

Track Marketing president Alex Frias talks about marketing in the new ‘Total Experience’ Economy that we live in

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Experiential Marketing Summit 2015 Tackled the New Marketing Landscape

Read what our president Alex Frias had to say about Influencer Marketing at Event Marketer’s Experiential Marketing Summit 2015 in San Francisco

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Track Marketing Named PROMO Top Shop

Track Marketing Group is named as 2015 PROMO Top Shop by

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Influencer Marketing 2.0: How to Leverage Social Influence to Drive Real-World Actions

5 things you need to know about the next generation of influencer marketing from Track Marketing president Alex Frias

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