Page Six covers Adrienne Bailon attendance at the Alize Mix Squad launch party in NYC that Track Marketing produced.
Recent Posts by Alex Frias
foursquare’s Dennis Crowley At SXSW: Location Is The Future
foursquare cofounder Dennis Crowley discusses the evolution of the location-based app at the three-day activation produced by Track Marketing
‘Spectacle: The Music Video’ opens at New York’s Museum Of The Moving Image
Track Marketing produced a three-month experience space for VEVO and Sonos for the exhibition on the history of the music video at the Museum of Moving Image
VEVO nominated for 2014 IAWTV Award for VEVO Studio @ Hot 97 Summer Jam XX
VEVO was nominated for Best News Series from The International Academy of Web Television for the Track Marketing experiential activation “VEVO News – Live From H97 SJXX.”
City Slam Dunk Events Help Brisk Shoot Hoops with Millennials
Brisk and 7-Eleven teamed up with Track Marketing the Summer of 2014 for the dunking competition series City Slam, a sporting event platform designed to promote a limited-edition beverage flavor and reach a decidedly multicultural millennial male audience
Beatport’s B-to-B SXSW Event Mixes Tech Talks And DJs
Beatport, a 10-year-old online music service brand known as the “home of electronic music,” reintroduced itself at a festival where music and technology collide—South by Southwest. With a focus on forging b-to-b connections, Track Marketing helped Beatport take over a property in Austin, dubbing it The Beatport House.
Marketing in the ‘Total Experience’ Economy
Track Marketing president Alex Frias talks about marketing in the new ‘Total Experience’ Economy that we live in
Experiential Marketing Summit 2015 Tackled the New Marketing Landscape
Read what our president Alex Frias had to say about Influencer Marketing at Event Marketer’s Experiential Marketing Summit 2015 in San Francisco
Track Marketing Named PROMO Top Shop
Track Marketing Group is named as 2015 PROMO Top Shop by ChiefMarketer.com
Influencer Marketing 2.0: How to Leverage Social Influence to Drive Real-World Actions
5 things you need to know about the next generation of influencer marketing from Track Marketing president Alex Frias