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Pepsi Super Bowl Halftime Show Sweepstakes and Fulfillment

SWEEPSTAKES PROMOTION / FULFILLMENT AND HOSPITALITY / MANAGEMENT OF FAN EXPERIENCE

Each year, Pepsi produces the Super Bowl Halftime Show and a big-impact sweepstakes that invites lucky fans to experience it for themselves. Since 2013, Track has managed the show and sweepstakes promotion, as well as the full on-the-field experience. 
Components of each campaign include ticket inventory, execution of promotional elements (social, national, sweeps, radio), winner selection and vetting, management of travel to Super Bowl city, and of course, production of once-in-a-lifetime experience during the Super Bowl itself. 

Social sweepstakes vary year-to-year, providing original engagement each time around.

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US Weekly Most Stylish New Yorkers Event

CREATIVE VISION / EXPERIENCE DESIGN / EVENT PRODUCTION / VIP PROGRAMMING

For four years running, Track has executed US Weekly’s high-profile, NY Fashion Week event – an evening that commemorates the magazine’s pick of ‘Most Stylish New Yorkers.’

To bring each production to life, we’ve transformed notorious local venues – Vandal, Magic Hour, and Cathedrale- into a vision of US Weekly’s elevated tastes.  An invite-only guest list of industry tastemakers were invited to experience buzz-worthy programming, made more enticing through the help of relevant beauty and liquor sponsorships.

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