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Hollister Summer Drop Virtual Concert & Social Promotion Drop

CREATIVE VISION / EXPERIENCE DESIGN / EVENT PRODUCTION / VIP PROGRAMMING


For their three-part 2017 campaign, Hollister sought to capitalize on the hype of Summer Solstice with a blowout activation. Through the production of a thematic event activation with performances by exciting artists, Track helped the brand amplify their ethos: the icon of an endless summer.

Two events were held on June 21st, the official first day of the season, inviting guests in Boston, MA and Austin, TX to experience sunset views and summer vibes. Staggered by time zone, the Hollister curated concert series was dubbed, Summer Drop Live. Each concert was captured on live broadcast. Boston performances by Charlie Puth and Corey Harper and Austin performances by Timeflies and Bea Miller were shared in real time to Hollister’s social audience.

Track handled all elements throughout, including talent/influencer booking, development of pre-event radio promotions, concert production, and ideation of creative touchpoints.

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Pure Leaf #RoyalTeaBaby Social Program

PROMOTION STRATEGY & DEVELOPMENT / PROMOTION EXECUTION / WINNER SELECTION & PRIZE FULFILLMENT / PARTNERSHIP & PHOTOSHOOT


Pure Leaf was looking to announce their newest family member — Herbal Hibiscus Iced Tea — by joining the excitement of the pending birth of the Royal Baby of Sussex.

What better way to be apart of the trending topic of Royalty than by Pure Leaf offering families the chance to win the royal treatment of a Royal Family (style) photo shoot.

Families lucky enough to welcome a baby on the same day as the royal baby, would be eligible to entered to win.

Track managed the complete program development and execution of the social sweepstakes and awarded ten lucky families the Pure Leaf Royal Photoshoot Experience with renowned US family photographer Yaron Lesham. Track coordination the travel and schedule of all (10) photoshoots, which included Yaron and the custom Pure Leaf Hibiscus set designs/props traveling to each winner’s hometown, for a personalized family photoshoot.

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Coppola Wine “Day on the Diamond” Event Series

CREATIVE VISION / EXPERIENCE DESIGN / EVENT PRODUCTION / SPONSORSHIP ACTIVATION


Coppola Winery had a vision – one that challenged the outdated association of beer and baseball. Why shouldn’t wine-lovers be able to indulge just the same? With the release of four signature varietals in full-serving cans, Coppola saw an opportunity to fulfill this vision. In partnership with the brand, Track helped them make their way into the stadium and onto the field.

Track ideated and developed a re-imagined day at the ballpark. In Oakland, Arlington, and Atlanta, guests were invited to enjoy special stadium access and a variety of memorable programming. Each event included games on the field, an array of stadium-inspired treats, and fun photo opportunities.

In advance of each activation, Track lead local market promotions – anchoring onto the brand’s own national campaign. Messaging shared through radio and influencers offered a CTA to win event tickets.

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Nutella Syrup Swap Shop Brand Experience

CREATIVE IDEATION / EXPERIENCE DESIGN / EVENT PRODUCTION / VENUE PROCUREMENT

In celebration of National Pancake Day on February 25th, Nutella encouraged pancake-loving families to incorporate the beloved hazelnut spread into their morning routine. To incentive this swap, the brand offered a free jar of Nutella to those who were willing to hand in their maple syrup.

Track designed and produced the Nutella Syrup Swap Shop, bringing it to Grand Central Station’s Vanderbilt Hall in NYC. Upon entering through a statement-making Nutella Jar-silhouette archway, guests were guided toward one of two swap stations – those who came without syrup received a sample-sized Nutellino’ jar, and those who came prepared received both a full-sized jar and a custom decorated pancake for all members of the family. “Pancake artists” took design requests and drizzled decorative, Instragram-ready Nutella toppings.

A table was set for guest to enjoy the treats on-site, surrounded by three-dimensional Nutella wall art.

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Pepsi Super Bowl Halftime Show Sweepstakes and Fulfillment

SWEEPSTAKES PROMOTION / FULFILLMENT AND HOSPITALITY / MANAGEMENT OF FAN EXPERIENCE

Each year, Pepsi produces the Super Bowl Halftime Show and a big-impact sweepstakes that invites lucky fans to experience it for themselves. Since 2013, Track has managed the show and sweepstakes promotion, as well as the full on-the-field experience. 
Components of each campaign include ticket inventory, execution of promotional elements (social, national, sweeps, radio), winner selection and vetting, management of travel to Super Bowl city, and of course, production of once-in-a-lifetime experience during the Super Bowl itself. 

Social sweepstakes vary year-to-year, providing original engagement each time around.

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US Weekly Most Stylish New Yorkers Event

CREATIVE VISION / EXPERIENCE DESIGN / EVENT PRODUCTION / VIP PROGRAMMING

For four years running, Track has executed US Weekly’s high-profile, NY Fashion Week event – an evening that commemorates the magazine’s pick of ‘Most Stylish New Yorkers.’

To bring each production to life, we’ve transformed notorious local venues – Vandal, Magic Hour, and Cathedrale- into a vision of US Weekly’s elevated tastes.  An invite-only guest list of industry tastemakers were invited to experience buzz-worthy programming, made more enticing through the help of relevant beauty and liquor sponsorships.

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