Twitter + Vine Cabin @Wimbledon 2016

CHALLENGE

Drive awareness and buzz for the launch of New Balance Philadelphia flagship retail store

PROCESS

Track Marketing executed a branded social media vending machine for 10 days leading up to the store opening

Consumers stepped up to the machine, entered their name and email address to receive a #LOVENBPHILLY t-shirt. Consumers then received social media call-to-action to post photo on Instagram for a chance to receive a gift card during store opening weekend

RESULT

Track Marketing Provided:
– Vending Machine Sourcing and Production
– Creative Services
– Local City Permitting
– Event Staffing
– Shipping and Logistics

NB_Philly4 NB_Philly3 NB_Philly1 NB_Philly2

Category: Brand Activation, Creative, Experiential, Social Media, TRACKable