Twitter + Vine Cabin @Wimbledon 2016

CREATIVE / EXPERIENTIAL ACTIVATION / SOCIAL MEDIA

CHALLENGE

Leverage the partnership between Twitter and Wimbledon to create a socially shareable interactive daily experience for tennis fans waiting on The Queue.

PROCESS

Tennis fans were given the chance to take up a racquet and challenge champions past and present at Wimbledon.

Inside the Vine Cabin at the The Queue at the All England Club was a green screen, in front of which waiting fans were handed a racquet and invited to strike their best action poses. These videos were stitched together with key moments from the Wimbledon archives to create a six-second clip of the fan besting champions such as Roger Federer, John McEnroe and Andy Murray. These clips were shared immediately in real time on Vine and Twitter via @WimbledonQueue.

RESULT

Track Marketing Provided:
- Creative
- Brand Activation
- Event Production
- Set Design
- Sponsorship Activation

Category: Brand Activation, Creative, Experiential, Social Media, TRACKable