SONOS x VEVO present The Directors Studio

CREATIVE / EXPERIENTIAL ACTIVATION / RETAIL

CHALLENGE

Leverage the launch of Spectacle: The Music Video, the first museum exhibition to celebrate the art and history of the music video to showcase the surround sound experience of the new Sonos Playbar and highlight VEVO’s multi-platform offerings including VEVO TV and VEVO’s updated iPad app.

PROCESS

Track Marketing conceived the concept of The Director's Studio, a three-month install that allowed Sonos + VEVO to showcase the creative process of a music video director highlighting the touch points of SEE. LISTEN. EXPERIENCE.

// SEE.
See the story board collection of classic music videos.

// LISTEN.
Choose a music video you want to listen to.

// EXPERIENCE.
Experience exclusive behind-the-scenes footage.

RESULT

Track Marketing Provided:
- Creative
- Brand Activation
- Event Production
- Set Design
- Sponsorship Activation

Category: Brand Activation, Creative, Experiential, Retail