OUR WORK

Secret Deodorant

Experiential, Hospitality
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  • microsite
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  • jlo-2
  • microsite
  • secret1

CHALLENGE

Support the launch of Secret Deodorant's new campaign, "Because You're Hot," as the brand positioned itself as hip, modern, and feminine

PROCESS

Track produced a nationwide search looking for America's hottest female dancer to appear in a music video with Jennifer Lopez

RESULT

The "Secret's Show Us Your Moves" tour visited six-markets which featured a daytime casting call followed by a nightclub activation