OUR WORK

Secret Deodorant

Experiential, Hospitality

CHALLENGE

Support the launch of Secret Deodorant's new campaign, "Because You're Hot," as the brand positioned itself as hip, modern, and feminine

PROCESS

Track produced a nationwide search looking for America's hottest female dancer to appear in a music video with Jennifer Lopez

RESULT

The "Secret's Show Us Your Moves" tour visited six-markets which featured a daytime casting call followed by a nightclub activation

115 WEST 30th STREET SUITE #405 NEW YORK, NY 10001
212.542.5752

TRACK MARKETING GROUP IS AN AWARD WINNING BRAND EXPERIENCE COMPANY THAT CONNECTS BRANDS AND CONSUMERS THROUGH
STRATEGY, EXPERIENTIAL PRODUCTION, SOCIAL MEDIA, CREATIVE SERVICES, AND HOSPITALITY.