BRAND STRATEGY / CREATIVE / EVENT PRODUCTION / SWEEPSTAKES
CHALLENGE
Create a music entertainment platform to expand on the legacy brand's connection to music.
PROCESS
Track developed and produced an integrated 360 degree music-driven event platform from 2004-2008.
RESULT
One of the first integrated brand music platforms that connected General Market, African American, and Hispanic consumer touch points with live music, radio promotion, and original exclusive digital content.
