Pepsi Smash

CHALLENGE

Create a music entertainment platform to expand on the legacy brand’s connection to music.

PROCESS

Track developed and produced an integrated 360 degree music-driven event platform from 2004-2008.

RESULT

One of the first integrated brand music platforms that connected General Market, African American, and Hispanic consumer touch points with live music, radio promotion, and original exclusive digital content.





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Pepsi MAX SXSW Activation 2011








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Category: Creative, Event Production, Strategy, Sweepstakes