Pepsi Smash

BRAND STRATEGY / CREATIVE / EVENT PRODUCTION / SWEEPSTAKES

CHALLENGE

Create a music entertainment platform to expand on the legacy brand's connection to music.

PROCESS

Track developed and produced an integrated 360 degree music-driven event platform from 2004-2008.

RESULT

One of the first integrated brand music platforms that connected General Market, African American, and Hispanic consumer touch points with live music, radio promotion, and original exclusive digital content.

Category: Creative, Event Production, Strategy, Sweepstakes