Lipton’s Chef Fest

EVENT PRODUCTION / EXPERIENTIAL ACTIVATION / TALENT MANAGEMENT

CHALLENGE

Bring to life a food-tainment platform featuring live dining experiences hosted by celebrity chefs and guests that was promoted through a consumer-focused national promotion on social.

PROCESS

Track Marketing produced a four-market series of experiential dining events hosted by Food Network celebrity chef Michael Symon featuring celebrity guests, cooking demos, tea-inspired cocktails, live DJ, photo booth, foodstagram stations with local food bloggers and influencers along a sit-down family-style dinner for guests.

The promotional centerpiece was a summer long national sweepstakes in which consumers where encouraged to shared a Lipton photo using a custom hashtag via social media and online for a chance to win a trip to one of the in-person events.

RESULT

Track Marketing Provided:
- Talent Management
- Brand Activation
- Event Production
- Event Staffing
- Set Design
- Catering
- Consumer Recruitment and Promotions Management

Category: Event Production, Experiential, Influencer, TRACKable