OUR WORK

HGTV @ SXSW 2013

Brand Strategy, Experiential, Influencer, Strategic Partnerships
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CHALLENGE

Raise top of mind brand awareness with a 21-34 year-old consumer and position HGTV as a progressive brand within the SXSW environment

PROCESS

Let's be where the target consumer is going to be and highlight HGTV's special sauce - its home style expertise

RESULT

HGTV provided a “home away from home” with specially designed “relax & recharge” Wi-Fi benches, an interactive “Art on the Side” wall at 3rd and Trinity Street and at the Austin Music Hall, and a HGTV HOME® Studio designed VIP lounge at the VEVO TV Control Room. HGTV was also an official sponsor of “Stages on Sixth,” Paste’s four-days of music event, and the BMG Chrysalis Carnival on Rainey Street.

HGTV SXSW 2013 Activation from Track Marketing Group on Vimeo.