#HeyBatterBatter Cubs Playoff Activation

CREATIVE / EXPERIENTIAL ACTIVATION / SOCIAL MEDIA

CHALLENGE

1. Capitalize on the Chicago Cubs playoff run to create excitement in-market around Pepsi partnership as "Official Soft Drink of the Chicago Cubs"
2. Deliver turn-key experience that brings to life Pepsi Batter’s Eye Seats at Wrigley Field

PROCESS

Pop-up activations at key Pepsi accounts across Chicago where fans were asked to to snap photos + videos saying the famous movie line from Ferris Bueller’s Day Off for a chance to win tickets to that night’s Cubs playoff game and secondary autographed Cubs prizes

Fans were driven to find the #HeyBatterBatter footprint via radio, digital, and social media promotions

Fans were encouraged to share on Instagram, Twitter, and Facebook using the hashtag #HeyBatterBatter while tagging @Pepsi and @Cubs for chance to win on the spot

RESULT

Track Marketing Provided:
- Creative
- Brand Activation
- Event Production
- Event Staffing
- Set Design
- Sponsorship Activation

Category: Creative, Experiential, Retail, Social Media, TRACKable