HBO Latino Show Launch

CHALLENGE

Promote the second season of HBO’s comedy show “Eastbound & Down” in a fun way, make the program top-of-mind and drive tune-in with consumers

PROCESS

Bring the show cheerleaders to life by leveraging Kenny Powers' and our target’s three favorite things: Beer, Babes and Baseball

RESULT

Two week grassroots activation at high-density Hispanic on-premise accounts in New York and Los Angeles