Dewaristas featuring Juanes

BRAND ACTIVATION / EVENT PRODUCTION

CHALLENGE

Leverage a newly announced brand partnership with Latin music superstar Juanes that drives affinity and awareness through a lifestyle touch point.

PROCESS

Track Marketing activated a three-market live band competition in New York, Miami, and San Antonio which featured up-and-coming Latin artists.

The winning band from each region went onto an online vote with the ultimate winner getting the once-in-a-lifetime opportunity to open for Juanes at the DEWARISTAS finale in Miami.

RESULT

Track Marketing Provided:
- Concert Production
- Brand Activation
- Talent Management
- Set Design

Category: Brand Activation, Event Production