Dewaristas featuring Juanes

CHALLENGE

Leverage a newly announced brand partnership with Latin music superstar Juanes that drives affinity and awareness through a lifestyle touch point.

PROCESS

Track Marketing activated a three-market live band competition in New York, Miami, and San Antonio which featured up-and-coming Latin artists.

The winning band from each region went onto an online vote with the ultimate winner getting the once-in-a-lifetime opportunity to open for Juanes at the DEWARISTAS finale in Miami.

RESULT

Track Marketing Provided:
– Concert Production
– Brand Activation
– Talent Management
– Set Design

Dewaristas_2 Dewaristas Finale in Miami with Juanes Dewaristas_3 Dewaristas_1 (1) Dewaristas_4

Category: Brand Activation, Event Production