Brownie Brittle Paddington Facebook Sweepstakes

CHALLENGE

Drive awareness of Brownie Brittle as the official snack in the new ‘Paddington Bear’ movie.

PROCESS

Track Marketing created a Facebook consumer sweepstakes where consumers entered for a chance to win a flyaway trip to Hollywood to walk the red carpet movie premiere of the ‘Paddington Bear’ movie with Sheila G and Paddington Bear.

RESULT

Track Marketing provided:
– Concept Development with Brownie Brittle brand team
– Facebook sweepstakes tab design and development
– Sweepstakes Execution
– Sweepstakes Winner Fulfillment
– Legal Administration (Rules, Bonding, etc)

 

 

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Category: Social Media, Sweepstakes, TRACKable