Brownie Brittle Paddington Facebook Sweepstakes

SOCIAL MEDIA / SWEEPSTAKES

CHALLENGE

Drive awareness of Brownie Brittle as the official snack in the new 'Paddington Bear' movie.

PROCESS

Track Marketing created a Facebook consumer sweepstakes where consumers entered for a chance to win a flyaway trip to Hollywood to walk the red carpet movie premiere of the 'Paddington Bear' movie with Sheila G and Paddington Bear.

RESULT
Track Marketing provided:
- Concept Development with Brownie Brittle brand team
- Facebook sweepstakes tab design and development
- Sweepstakes Execution
- Sweepstakes Winner Fulfillment
- Legal Administration (Rules, Bonding, etc)

Category: Social Media, Sweepstakes, TRACKable