Billboard & Pepsi Summer Beats

CHALLENGE

Develop a co-branded national summer music platform to launch a new live video technology on Twitter.

PROCESS

Track produced three Twitter-enabled concert experiences in Los Angeles, Nashville, and New York.

Each show was live streamed on Twitter and featured live performances by Billboard chart-topping artists across multiple genres including Katy Perry, Ne-Yo, Gloriana, and Swizz Beatz.

Fans watching the concerts via the Pepsi Twitter page livestream were able to influence elements of the performance in real-time.

RESULT

Track Marketing Provided:
– Concert & Broadcast Production
– Talent Liaison
– Venue Procurement
– Site Buildout + Logistics
– Local Radio Promotions
– Event Design
– Consumer Sweepstakes

Summer Beats-3 Katy Perry - Billboard Summer Beats Concert (Part Of Me 3D Premiere) Summer Beats-2 Summer-Beats-4 Summer Beats-1

Category: Brand Activation, Event Production, TRACKable