Billboard & Pepsi Summer Beats

BRAND ACTIVATION / EVENT PRODUCTION

CHALLENGE

Develop a co-branded national summer music platform to launch a new live video technology on Twitter.

PROCESS

Track produced three Twitter-enabled concert experiences in Los Angeles, Nashville, and New York.

Each show was live streamed on Twitter and featured live performances by Billboard chart-topping artists across multiple genres including Katy Perry, Ne-Yo, Gloriana, and Swizz Beatz.

Fans watching the concerts via the Pepsi Twitter page livestream were able to influence elements of the performance in real-time.

RESULT

Track Marketing Provided:
- Concert & Broadcast Production
- Talent Liaison
- Venue Procurement
- Site Buildout + Logistics
- Local Radio Promotions
- Event Design
- Consumer Sweepstakes

Category: Brand Activation, Event Production, TRACKable