Billboard & Pepsi Summer Beats
Develop a co-branded national summer music platform to launch a new live video technology on Twitter.
Track produced three Twitter-enabled concert experiences in Los Angeles, Nashville, and New York.
Each show was live streamed on Twitter and featured live performances by Billboard chart-topping artists across multiple genres including Katy Perry, Ne-Yo, Gloriana, and Swizz Beatz.
Fans watching the concerts via the Pepsi Twitter page livestream were able to influence elements of the performance in real-time.
Track Marketing Provided:
– Concert & Broadcast Production
– Talent Liaison
– Venue Procurement
– Site Buildout + Logistics
– Local Radio Promotions
– Event Design
– Consumer Sweepstakes
Category: Brand Activation, Event Production, TRACKable