Billboard & Pepsi Summer Beats
BRAND ACTIVATION / EVENT PRODUCTION
Develop a co-branded national summer music platform to launch a new live video technology on Twitter.
Track produced three Twitter-enabled concert experiences in Los Angeles, Nashville, and New York.
Each show was live streamed on Twitter and featured live performances by Billboard chart-topping artists across multiple genres including Katy Perry, Ne-Yo, Gloriana, and Swizz Beatz.
Fans watching the concerts via the Pepsi Twitter page livestream were able to influence elements of the performance in real-time.
Track Marketing Provided:
- Concert & Broadcast Production
- Talent Liaison
- Venue Procurement
- Site Buildout + Logistics
- Local Radio Promotions
- Event Design
- Consumer Sweepstakes
Category: Brand Activation, Event Production, TRACKable