Beats Music #BEATSEATS Sweepstakes

CONSUMER SWEEPSTAKES / EXPERIENTIAL

CHALLENGE

Develop a consumer promotional mechanism to –

1. Build brand awareness
2. Create in-app content and functionality within the Beats Music music streaming mobile app

PROCESS
Track Marketing conceptualized #BEATSEATS, an exclusive in-app promotional platform that leveraged intimate Beats artist relationships and event partnerships to create once-in-a-lifetime fan experiences.
RESULT

Track Marketing provided:
- Concept Development with Beats Music brand team
- Contest Execution
- Event Staffing
- Premium Sourcing
- On-Site Logistics + Branding
- Prize Procurement and Fulfillment
- Artist Meet & Greet
- VIP Hospitality

Category: Experiential, Sweepstakes