Beatport House @ SXSW 2015

BRAND STRATEGY / EVENT PRODUCTION

CHALLENGE

Bring to life a best-in-class brand activation that highlights Beatport's first stand-alone sponsorship activation at South by Southwest (SXSW) in Austin, TX

PROCESS

Raise brand awareness within the B2B tech and music industry and position Beatport as a progressive media brand during the swing period between SXSW Interactive and SXSW Music

Celebrate the relaunch of Beatport and own electronic music culture in Austin featuring daytime backyard chats with industry power players and evening DJ sessions

RESULT

Track Marketing Provided:
- Event Production
- Brand Activation
- Talent Management
- Set Design
- Sponsorship Activation

Category: Brand Activation, Event Production, Experiential, TRACKable