Alizé – Social Media Programming

SOCIAL MEDIA MANAGEMENT / SWEEPSTAKES

CHALLENGE

Develop the digital footprint for the heritage liqueur brand and leverage social media as connecting thread between all BTL brand activations - on-premise and off-premise events, influencer, PR, and digital

PROCESS

Created the brand personality and online “voice” of the cosmopolitan woman.

Mutli-year programming that included:
- Formulation of the Alizé Mix Squad, the 1st all-­female DJ crew to become organic brand ambassadors to promote the brand socially and via on-premise events.
- Launch of Facebook sweepstakes including Destination COCO,, #COCOFridays, Taste of Summer, and Girls Night In
- Developed content calendar and designed brand creative assets
- Managed all social advertising strategy and implementation

RESULT
• 120,000+ Facebook fans
• Early brand re-­adoption by influencer and trade communities

Category: Social Media, Sweepstakes