Alizé – Social Media Re-Launch

CHALLENGE

Develop the digital footprint for the heritage liqueur brand and leverage social media as connecting thread between all BTL brand activations - on-premise and off-premise events, influencer, PR, and digital

PROCESS

Created the brand personality and online “voice” of the cosmopolitan woman. Formulated Alizé Mix Squad, the 1st all-­female DJ crew to become organic brand ambassadors to promote the brand socially and via on-premise events.

RESULT

• 18,000+ Facebook fans in 6 months
• 700+ Twitter followers in 6 months
• Early brand re-­‐adoption by influencer and trade communities

Follow Alizé on Facebook + Twitter