Timberland 5th Avenue Launch Event
COLLABORATIVE IDEATION / DESIGN + BUILD / VIP PROGRAMMING / SHAREABLE INSTALLATION
In October of 2018, Timberland sought to launch their new Fifth Avenue an experiential retail activation and VIP event. In close collaboration with the brand’s marketing, retail and creative teams, Track developed a holistic vision of the space.
Three unique experiential zones were fabricated as permanent builds, each reflecting the ethos of shoes – weather-proof yet statement-making. Through the production a VIP launch event and a day of consumer activations, we generated maximum hype for both the photo-worthy aesthetic and the products within.