Create a unique activation that taps into the Chicago based sports + lifestyle consumer and highlight the city's creative community and promotes the idea that an artist can make it in whatever place they call home.

Track Marketing created an interactive in-store photo gallery experience at Champ's Sports' Chicago Flagship, we celebrated their fall product line alongside renowned Chicago photographers and artists, bringing to life a gallery of both photography, artwork, and the '47 product.

We partnered with @Trashhand (570k followers) and @Swopes (272k followers) to bring to life an ongoing gallery of their Chicago and sports related photography, and host a weekend event with Secret Walls, a 90 minute live art battle between the best of the street artists in the Chicago area.

As we looked through the works of @trashhand and @swopes, we found our inspiration - they are street photographers and in order to capture their images they must climb buildings, or crawl into subway tunnels and access points that are off-limits to the rest of us. This physicality was exactly what we needed to explore to make the gallery special.