Let Your CHI Out – ’47 x Champ Sports State Street Activation
CHALLENGE
Drive awareness and buzz for the launch of New Balance Philadelphia flagship retail store
PROCESS
Track Marketing executed a branded social media vending machine for 10 days leading up to the store opening
Consumers stepped up to the machine, entered their name and email address to receive a #LOVENBPHILLY t-shirt. Consumers then received social media call-to-action to post photo on Instagram for a chance to receive a gift card during store opening weekend
RESULT
Track Marketing Provided:
– Vending Machine Sourcing and Production
– Creative Services
– Local City Permitting
– Event Staffing
– Shipping and Logistics
Category: Event Production, Experiential, Influencer, TRACKable
