Lipton Tea, a joint venture between Pepsi and Unilever, is entering the festival business: on October 24, the beverage brand will host its first Be More Tea Festival in North Charleston, South Carolina’s Riverfront Park. Passion Pit, The Roots, Walk The Moon and St. Lucia are the first confirmed artists as the festival will be produced by Track Marketing.
Lipton held its first brand-created U.S. festival on Oct. 24. The event was the latest extension of “Be More Tea,” Lipton’s first global brand positioning, and the culmination of its 125th brand anniversary activities this year.
Lipton took over North Charleston, SC’s Riverfront Park, bringing some of today’s coolest bands along with them to help celebrate the storied brand’s 125th birthday.
Lipton® announced it broke the GUINNESS WORLD RECORDS title for the Largest iced tea as part of the Be More Tea Festival in North Charleston produced by Track Marketing.
New Balance announces a new running shoe model that incorporates a 3-D printed midsole using still and video visuals created and produced by Track Marketing.
Big Machine Label Group will be at SXSW and will host an eclectic showcase of up-and-coming artists on their roster on March 19 in partnership with TuneIn. Drake White will headline the event produced by Track Marketing at Easy Tiger in Austin.
Tennis fans will be given the chance to take up a racquet and challenge champions past and present inside the new Vine Cabin at the All England Club at Wimbledon produced by Track Marketing.
Us Weekly celebrated the 2016 Most Stylish New Yorkers by throwing a star-studded fete during the heart of New York Fashion Week 2016 produced by Track Marketing.
Track Marketing will produce 3 nights of hip-hop, indie and country for audio network TuneIn at Easy Tiger in Austin as well as the confab’s first official podcast stage.
Us Weekly honored the 2017 Most Stylish New Yorkers by throwing a star-studded Fashion Week bash in NYC produced by Track Marketing for the second year in a row!