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Experiential Marketing Summit 2015 Tackled the New Marketing Landscape

Read what our president Alex Frias had to say about Influencer Marketing at Event Marketer’s Experiential Marketing Summit 2015 in San Francisco

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Track Marketing Named PROMO Top Shop

Track Marketing Group is named as 2015 PROMO Top Shop by ChiefMarketer.com

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Influencer Marketing 2.0: How to Leverage Social Influence to Drive Real-World Actions

5 things you need to know about the next generation of influencer marketing from Track Marketing president Alex Frias

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Jennifer Lopez Spotted at Beats Music Sip and Stream Event

Jennifer Lopez attended the “Beats Music Presents Sip and Stream with Jennifer Lopez” event at the Beats by Dre store in Soho which Track Marketing produced exclusively for fans who entered to win entry to the party through Beats Music via J.Lo’s official profile.

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Passion Pit, The Roots, Walk The Moon to Headline Lipton’s Inaugural Be More Tea Festival

Lipton Tea, a joint venture between Pepsi and Unilever, is entering the festival business: on October 24, the beverage brand will host its first Be More Tea Festival in North Charleston, South Carolina’s Riverfront Park. Passion Pit, The Roots, Walk The Moon and St. Lucia are the first confirmed artists as the festival will be produced by Track Marketing.

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Lipton Holds Its First U.S. Festival As Part Of ‘Be More Tea’ Positioning

Lipton held its first brand-created U.S. festival on Oct. 24. The event was the latest extension of “Be More Tea,” Lipton’s first global brand positioning, and the culmination of its 125th brand anniversary activities this year.

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Lipton’s Be More Tea Festival Turned Charleston Into A Party Town

Lipton took over North Charleston, SC’s Riverfront Park, bringing some of today’s coolest bands along with them to help celebrate the storied brand’s 125th birthday.

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Track Marketing Named as 2015 Top 100 Event Agency

Event Marketer magazine has named Track Marketing to their 2015 ‘It List’ of Top 100 event agencies in the world for the 4th year in a row!

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Lipton Breaks Guinness World Records Title for Largest Iced Tea

Lipton® announced it broke the GUINNESS WORLD RECORDS title for the Largest iced tea as part of the Be More Tea Festival in North Charleston produced by Track Marketing.

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Three Tips to Evolve Your Experiential Strategy

Track Marketing president Alex Frias discusses three new media technologies, data triggers, and lifestyle trends that will help you create an unforgettable and emotionally charged consumer experience.

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