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Amy Poehler Shows Benefits Of Saying ‘No’ In New Pure Leaf Campaign

Actress Amy Poehler stars in a new campaign for Pure Leaf, where she shows what could have happened if women in classic fairy tales had said no.

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Âme Jewelry Opens L.A. Flagship to Showcase Lab-Grown Diamond Designs

Jewelry brand Âme wants to shake up the diamond industry, beginning with Los Angeles’ star-studded scene.

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Track Marketing Named as 2015 Top 100 Event Agency

Event Marketer magazine has named Track Marketing to their 2015 ‘It List’ of Top 100 event agencies in the world for the 4th year in a row!

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Lipton Breaks Guinness World Records Title for Largest Iced Tea

Lipton® announced it broke the GUINNESS WORLD RECORDS title for the Largest iced tea as part of the Be More Tea Festival in North Charleston produced by Track Marketing.

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Three Tips to Evolve Your Experiential Strategy

Track Marketing president Alex Frias discusses three new media technologies, data triggers, and lifestyle trends that will help you create an unforgettable and emotionally charged consumer experience.

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New Balance Pushes Ahead In Design Race To Bring 3-D Printed Shoes To Consumers

New Balance announces a new running shoe model that incorporates a 3-D printed midsole using still and video visuals created and produced by Track Marketing.

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Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

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Standard Test Post

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Sed vehicula placerat nisl, mattis semper dui interdum non. Etiam quis ante egestas turpis aliquam suscipit sagittis eget ex. Sed semper augue ac convallis rhoncus. Mauris sit amet lacus sapien. Etiam imperdiet non lectus vitae pulvinar. Curabitur in arcu cursus, pretium nibh vitae, lobortis ipsum. Morbi porttitor mi vel enim sagittis tempor. Nam tristique, dolor nec efficitur interdum, leo nunc feugiat augue, et tristique elit massa fermentum lorem. Nam blandit nec augue efficitur dignissim. Curabitur sollicitudin, sapien in facilisis imperdiet, eros erat fringilla arcu, vitae posuere felis urna eget nisl.

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Welcome To Sunrise By The Lake

Echo Park distillery Neutra, polaroid Brooklyn DIY Tonx chambray. Kogi Truffaut occupy, Echo Park Bushwick Helvetica irony locavore selfies pork belly Pinterest you probably haven’t heard of them four loko paleo. Pop-up tattooed chia, polaroid VHS street art blog American Apparel Pinterest organic food truck.

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Pepsi MAX @ SXSW

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CHALLENGE


Bring to life a best-in-class brand activation platform that positioned Pepsi MAX as a progressive brand within the SXSW environment and generated brand awareness nationally through PR and social media amplification.


PROCESS


Track developed and produced an interactive 10-day activation + three (3) music concerts around SXSW 2011


RESULT


The number one non-tech brand buzz and SOV at SXSW 2011

Winner of 2012 Ex Award for “Best Use of Social Media.” The Ex Awards, produced by the editors of Event Marketer magazine, is the world’s largest recognition program for event marketing professionals.

 

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